AI-Driven Innovations in Management Education: A Study on MBA and BBA Pedagogy

Artificial Intelligence (AI) is rapidly transforming the education sector in an insightful and accelerating way. As such business schools are not left behind in this evolution. It is reshaping the styles of teaching, learning and assessment process. Based on this evolution of AI, the present study is taken to examine the extent of AI-driven innovations and its influence on pedagogy in MBA and BBA programmes. The focus of the objective is to analyse the AI usage patterns by students, apparent learning benefits, engagement levels, ethical concerns, and inclination towards AI-integrated learning environments. The empirical analysis is supported by primary and secondary source of information. A well-structured questionnaire is prepared to examine the influence of AI on the academics of under graduate and post graduate management students. The questions were framed to cover the student’s experiences with generative AI tools, adaptive learning platforms, virtual simulations, and AI-based assessment systems. The framed hypotheses were tested on a convenience sample of 500 students taken at random from different undergraduate and post graduate management colleges of Hyderabad district in Telangana. Based on the suitability of data different descriptive and inferential statistical tools were used in analysing the collected information. The findings of the study reveal that AI helps in developing strong conceptual understanding at the expense of academic integrity and overdependence. It also improves learning efficiency and develops a sense of motivation through personalized interactive plans and feedback but with insignificant guidelines. Apart from this the study has observed a significant difference between MBA and BBA students in terms of their readiness and skill-development benefits through artificial intelligence. The study concludes that AI-driven platform is a significant innovation which has a strong potential to strengthen management pedagogy. However, it is the responsibility of the institutions to adopt AI in a balanced way as a tool for training and support system. It is the responsibility of constituents taking the benefit is to address AI-driven tools in an effective, thoughtful and ethical manner.