The Role of Mass Communication in Preserving Cultural Acculturation in Lasem Hand-drawn Batik

This study aims to analyze the role of mass communication in preserving and reinforcing cultural acculturation values embedded in Lasem batik amid the dynamics of the digital era. Mass communication plays a strategic role in sustaining the existence of Lasem hand-drawn batik, which embodies a long-standing process of cultural acculturation This study employs a qualitative method through field and digital observations, using a mass communication approach. Data were collected through observation, structured and unstructured interviews, and documentation. Data analysis followed the Miles and Huberman model, including data collection, reduction, display, and conclusion drawing. he findings reveal that mass media functions not only as a promotional tool but also as a cultural mediator that ensures the continuity of acculturated values in Lasem batik. Government institutions, local communities, and citizen journalism actively utilize official websites, social media platforms, and community-based media to disseminate narratives about batik motifs, colors, and philosophies. Natural motifs and color symbolism reflect the harmonious integration of Chinese cultural elements, local wisdom, and religious values, particularly through symbolic adaptations of animal imagery. These communication practices strengthen public awareness, cultural identity, and the sustainability of Lasem batik as a symbol of cultural harmony and heritage in the contemporary media landscape.