Training on Creating English Advertisements for Digital Marketing for “Lukis Gaun” MSME in Kulon Progo Regency

Nowadays, Micro, Small and Medium Enterprises (MSME) are required to be able to create interesting and communicative promotional content which is written in English due to the rapid growth of digital marketing. “Lukis Gaun” MSME in Kulon Progo Regency faces difficulties in creating English based advertisement, significantly related to grammatical structure and appropriate persuasive dictions. This condition reduces the competitiveness of their product marketing. Therefore, the aim of this community service program (CSP) is to improve the skills of creating advertisement in English to support the digital marketing strategy of “Lukis Gaun” MSME.The method used in this program was training through hands on experience. The stages are (1) needs analysis and problem identification, (2) delivery the materials on creating effective advertisement in English, (3) write advertisement script, (4) revision and editing, and (5) evaluation of the results and feedback. The results of this program indicated that the participants gained better understanding on structure and features of English digital advertisement. This is reflected in the better advertisement script, especially in the aspects of grammatical, diction, and attractiveness. Participants are able to create advertisement materials in English which is ready-to-upload on social media. Therefore, training on creating English advertisement beneficial to support “Lukis Gaun” MSME digital marketing in Kulon Progo so it enables its potential to expand its product market globally.