METHODOLOGICAL APPROACHES TO ASSESSING THE EFFECTIVENESS OF CORPORATE MANAGEMENT OF ENTERPRISES IN THE CONTEXT OF EUROPEAN INTEGRATION

The article presents a comprehensive comparative study of methodological approaches to evaluating corporate management effectiveness in Ukraine and European Union countries. The research relevance is driven by Ukraine obtaining EU candidate status in 2022, which necessitates the harmonization of national business practices with European standards, particularly the implementation of EU Directives on shareholders' rights and the Corporate Sustainability Reporting Directive (CSRD). The author conducts a detailed analysis of the transformation of European management philosophy. Following the 2008 financial crisis, the focus shifted from short-term profit maximization to long-term sustainability, institutional quality, and ESG (Environmental, Social, and Governance) criteria. The study examines the modern toolkit of European researchers, which utilizes sophisticated econometric methods such as Structural Equation Modeling (SEM), the Difference-in-Differences (DiD) method, and the Synthetic Control Method (SCM). These tools allow scholars to isolate the impact of managerial decisions from macroeconomic factors and verify causal links between regulatory compliance and innovation. In contrast, the Ukrainian methodology is characterized by the dominance of integral indicators and a resource-based approach, historically oriented towards survival in permanent crisis conditions. The research reveals that under current martial law, the priorities for evaluating Ukrainian enterprises have significantly shifted towards physical security and energy independence, relegating financial profitability to a secondary role. Based on the analysis, the article formulates a comparative characteristic of the two approaches across seven key criteria: philosophy, methods, data sources, regulation role, evaluation focus, integration impact, and key indicators. The author proposes a roadmap for adapting the national assessment system, which includes transitioning from static integral indices to a dynamic dashboard system that monitors financial, risk, and ESG metrics simultaneously. The study argues for the urgent implementation of OECD standards regarding board independence and diversity, as well as the integration of sustainability indicators into strategic planning. The findings demonstrate the necessity for domestic management to transition from a retrospective analysis of past financial reports to predictive modeling of future sustainability to ensure competitiveness and attract investment during the post-war recovery.