TRANSFORMATION OF THE MACROECONOMIC ENVIRONMENT IN UKRAINE: PROSPECTS AND CHALLENGES FOR BUSINESS

The article analyzes current changes in the country's macroeconomic environment caused by military actions and other global factors. In particular, it has been established that geopolitical changes, digitalization, and European integration processes are key factors in the transformation of the domestic business environment. It is emphasized that Ukraine's business environment is in a transitional state with a high level of uncertainty. The article also describes the impact of the full-scale invasion on the intensification of migration processes, the creation of a state budget deficit, and the destruction of a large number of industrial and infrastructure assets within the country. The threats to business in the current environment are outlined. Along with the challenges facing businesses in the country, the article lists opportunities that will help overcome the crisis and promote economic growth. Attention is drawn to the emergence of new opportunities for the economy and business in connection with the development of the military-industrial complex. The article analyzes the potential for attracting new investments into the country's economy. The article focuses on the role of Ukraine's European integration processes in normalising the macroeconomic business environment against the backdrop of global turmoil. Cooperation with the EU creates the conditions for fruitful institutional restructuring of the country, helps it enter the European trade area and provides financial support. The decisive role of modern information technologies and digitalization in increasing business efficiency and adaptability is emphasized. Based on the analysis, the article develops recommendations for businesses that will help raise the level and state with the aim of increasing the relevance of their response to current challenges. The article also contains recommendations concerning the state's influence on stabilizing the macroeconomic situation, covering measures to improve the tax system, resolve urgent issues related to reorienting national exports, and lobby for the country's interests in relations with the EU, as well as addressing urgent social issues related to the hostilities.