LINGUISTIC COMPETENCE DEVELOPMENT FOR INTERNATIONAL BUSINESS COMMUNICATION

The article analyses contemporary linguistic training for international business communication as a strategic factor in enhancing companies’ business potential within the global economic environment. It is substantiated that under conditions of intensified international economic relations and expanding international markets, foreign-language communicative competence functions as a key resource of effective foreign economic activity. The study examines structural components of international communicative competence and their impact on competitive advantage formation, reduction of communication and transaction costs, and efficiency of cross-border business interaction. Particular attention is paid to short-duration business communication formats, including the elevator pitch, as effective tools for initiating professional contacts. The role of digital educational technologies and international educational communication programs is emphasized.