IMPROVEMENT OF THE ECOSYSTEM OF SOCIAL RESPONSIBILITY DEVELOPMENT IN THE HUMAN RESOURCE MANAGEMENT SYSTEM OF ENTERPRISES

The article is devoted to the problem of developing social responsibility and the tools of the motivation system and determining the role of the personnel management system in the implementation of social strategies. A number of internal and external factors that influence the social responsibility policy of modern enterprises are considered. It is generalized that the development of a social responsibility ecosystem in the personnel management system of enterprises is an approach in which the strategy for the development of social responsibility does not exist separately, but is integrated with the business strategy of the enterprise. An effectively integrated social responsibility model into the personnel management system stimulates flexible professional development, provides differentiated motivation, social security, comfortable working conditions and career growth opportunities. The social responsibility of business entities must be carefully thought out, systematic, fair, and flexible. It has been established that most Ukrainian enterprises in the context of the russian-Ukrainian war face certain problems and shortcomings in social responsibility policies in the process of personnel management. The social responsibility policy of a number of small enterprises was analyzed in relation to certain aspects of personnel management, in particular: the degree of satisfaction with the incentive system, the availability of communications, the clarity of job tasks, and the adequacy of the workload. It has been confirmed that performing multiple functions by employees simultaneously leads to an insufficiently differentiated incentive system. After all, material and non-material incentives do not always correlate with the volume and complexity of the work performed. It has been determined that the key problem of the personnel policy of small enterprises is the high level of multifunctionality of personnel combined with limited resources. A mechanism for the process of improving social responsibility in the personnel management system of enterprises is proposed at separate stages.