Russian hyperpop music as a postmodern phenomenon

The research aims to identify the conceptual foundations of hyperpop, a prominent trend in popular music whose active promotion in Russia occurred at the turn of the 2010s and 2020s. From the perspective of postmodern characteristics – such as deconstruction, hyperreality, fragmented identity, and virtual communication – the study examines techniques of voice distortion favoring robotic and doll-like aesthetics, as well as the imitation of digital signal glitches. The work identifies the use of extreme volume, tempo, and register characteristics, the combination of which leads to the loss of the vocal component (the instrumentalization of singing) and results in a surreal, futuristic sound. The scientific novelty of the research lies in justifying the affiliation of hyperpop music with postmodern aesthetics as a global contemporary paradigm and a means of experiencing and conceptualizing existence. The study concludes that the prevalence of hyperpop among youth (Generation Z) signifies a proclamation of human cybernization, the digitalization of all processes, and the increasing pressure of the external environment on the subject.