Gender specificities of the linguo-axiosphere in feminine sports chess discourse (based on direct internet broadcasts)

The research is dedicated to studying the gender aspect of the linguo-axiosphere within feminine sports chess discourse based on Russian-language direct internet chess broadcasts. The aim of the study is to identify the gender-specific features of the content within elements of the linguo-axiosphere, a fragment of which is formed in feminine sports chess discourse. The article investigates the linguistic representation of axiological markers verbalized through evaluative utterances. The study identifies and describes evaluative vectors that construct the content plan of individual axiological trajectories, which serve as a basis for tracing the personality’s value dominants. A comparison of the individual value dominants of chess-themed channel authors was conducted. The scientific novelty of the work lies in modeling the structure of a gender-marked fragment of the linguo-axiosphere, reflecting the value system of women in the modern media space (using the example of sports chess discourse). Furthermore, a three-level model for organizing axiological dominants is proposed for this discursive sphere for the first time, allowing for the identification of the hierarchy of their relevance and communicative potential. As a result, a specific set of values reflected in feminine chess discourse was identified and characterized. It was established that the nuclear zone contains values such as “honesty/sincerity”, “professional fulfillment”, “personal growth and development”, “humor/self-irony”, and “practical utility”. The near-nuclear zone contains axiological dominants such as “emotional well-being”, “family and close relationships”, “financial stability”, and “psychological comfort”. Additionally, the research presents the gender specificity of the peripheral zone of the gender-marked linguo-axiosphere fragment, which includes “competitive spirit”, “elitism and belonging to an inner circle”, “material superiority”, and “intellectual superiority”.