Автентичні подкасти та відеоконтент у навчанні іноземної мови: розвиток комунікативної компетентності студентів / Authentic podcasts and video content in foreign language teaching: enhancing students’ communicative competence

This article is devoted to the theoretical substantiation and methodological potential of authentic video materials in contemporary foreign language teaching practice. Given the growing need to develop students’ comprehensive communicative competence, authentic video materials are examined as an effective tool for fostering listening comprehension, discourse awareness, pragmatic sensitivity, and the ability to interpret multilayered linguistic and cultural meanings. The central argument is that authentic video content created by native speakers for real communicative purposes provides a unique learning environment that combines natural language use, cultural markedness, and realistic communicative situations. The article emphasizes that working with authentic video activates learners’ cognitive processes by helping them anticipate the content of utterances, respond more attentively to intonational and non-verbal signals, critically interpret incoming information, and trace the logic of argumentation. Particular attention is given to the motivational effect of using authentic video. Exposure to real-life language not only increases students’ interest but also reinforces the perceived practical value of language learning, positively influencing learning autonomy. Special focus is placed on how authentic video contributes to the development of intercultural competence. Students gain the opportunity to observe natural patterns of interaction, communicative strategies, and cultural norms, which enables them to gain a deeper understanding of cultural contexts and become aware of the diversity of communication practices. Such experience fosters the ability to interpret culturally shaped meanings and critically analyse cultural differences. The potential of authentic video materials as an effective tool for developing foreign language communicative competence is analysed. It has been proven that well-designed and systematic use of authentic video materials creates conditions for the harmonious linguistic, cognitive, and sociocultural development of students’ skills. The findings confirm the relevance of integrating video materials into modern educational practice, as they support deeper language acquisition and contribute to shaping competent and autonomous language users.