Pemanfaatan Live Streaming TikTok sebagai Media Edukasi Trading Generasi Z pada PT TPFx

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Authors: Rafael Natal Nababan, Bowo Santoso
Cited by: 0

Abstract

Social media platforms have great potential as a medium for financial education for Generation Z, despite still facing issues such as low trading literacy and the high spread of unreliable financial content. This Community Service activity is aimed at optimizing the use of TikTok's live streaming feature as a trading education tool for Generation Z through collaboration with PT TPFx. The material is delivered using an interactive approach that actively involves participants through discussions and question-and-answer sessions. The results of the activity show that the use of TikTok live streaming can improve basic understanding of trading and encourage Generation Z to learn trading in a more structured and responsible manner.

Fields of Study & Subjects

Financial Literacy and Behavior Islamic Finance and Communication Social Media in Health Education

Publication details

Journal / source
Jurnal Pengabdian Masyarakat (abdira)
Volume
6
Issue
1
Pages
1142–1147
Publication date
10 January 2026