The Effect of Workload on Job Satisfaction with Social Media as A Moderating Variable

This study aims to analyze the effect of workload on job satisfaction, with social media as a moderating variable, among employees in the digital era. Amidst increasing professional demands, workload is often a major factor eroding employees' psychological well-being. However, the emergence of social media use in the workplace-both for recreational and professional purposes is suspected of changing this relationship. This study uses a quantitative approach with a survey method. Data were collected from respondents working in sectors with high digital intensity. The analysis is expected to show that workload has a significant negative effect on job satisfaction. Furthermore, this study examines whether social media use acts as a buffer that weakens the negative effect of workload on job satisfaction, or actually exacerbates it through digital distractions. These findings contribute to the human resource management literature on how personal technology can be integrated into employee retention strategies.