Role Of Media In Shaping Public Perception And Policy On Vaccination: A Systematic Review

This systematic review analyzed 57 studies on the role of media in shaping public perception and policy regarding vaccination. Findings demonstrated that the media frequently presents risks over benefits and anti-vaccine viewpoints, cultivating hesitancy. However, positive messaging can improve attitudes and uptake. Media coverage also impacts policy processes, either derailing or fostering political will. Implications highlight engaging media to reinforce consensus on vaccine safety and counteractmisinformation. Further research should examine emerging media, test interventions across platforms, and apply communication theory. This review underscores that assessing and harnessing media is vital for promoting vaccine acceptance.