La inteligencia artificial impulsando la eficiencia y el crecimiento en la industria turística colombiana

Artificial intelligence (AI) is revolutionizing the global tourism industry, and Colombia, with its rich cultural and natural heritage, is emerging as a key player. This study delves into the impact of AI on the efficiency and growth of Colombia's tourism sector between 2016 and 2023, highlighting its applications, effectiveness, and opportunities. Employing a mixed methodology of literature review and data analysis, the study identifies the primary applications of AI in Colombian tourism. The findings unveil the transformative potential of AI, driving competitiveness, expanding the market, and creating innovative products and services. Hotels lead in revenue and net profit, underscoring their financial robustness, while rental platforms and tourist attractions stand out in profitability and return on investment, demonstrating efficient resource management. AI can enhance operational efficiency and customer retention, particularly in sectors like rental platforms and tourist attractions. Strategic and responsible AI implementation is crucial to maximize benefits and ensure sustainable development of Colombian tourism.