23 Brandherde kennen
Fields of Study & Subjects
Consumer Behavior in Brand Consumption and Identification
Marketing and Advertising Strategies
American History and Culture
Publication details
- Journal / source
- Carl Hanser Verlag GmbH & Co. KG eBooks
- Pages
- 89–95
- Publication date
- 13 January 2026
- Language
- DE
- Document type
- Book chapter