40 Sich eindeutig positionieren
Fields of Study & Subjects
Marketing and Advertising Strategies
Business Strategies and Innovation
Organizational Strategy and Culture
Publication details
- Journal / source
- Carl Hanser Verlag GmbH & Co. KG eBooks
- Pages
- 151–153
- Publication date
- 13 January 2026
- Language
- DE
- Document type
- Book chapter