99 Den Marketingmix definieren
Fields of Study & Subjects
Marketing and Advertising Strategies
Consumer Behavior and Marketing Influence
Business Strategies and Innovation
Publication details
- Journal / source
- Carl Hanser Verlag GmbH & Co. KG eBooks
- Pages
- 368–370
- Publication date
- 13 January 2026
- Language
- DE
- Document type
- Book chapter