Main Approaches to the Concept of Marketing Communications: Transformation in the Context of Digitalization

Modern Economics 2026 Open access

Read full text
Authors: Олена Бочко, Олена Карпій, Nazarij Dunets
DOI: 10.31521/modecon.v55(2026)-06
Cited by: 1

Fields of Study & Subjects

Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Retail Behavior Studies

Publication details

Journal / source
Modern Economics
Publisher
Mykolayiv National Agrarian University
Volume
55
Issue
1
Pages
43–49
Publication date
28 February 2026