Analisis Wacana Kritis Model Norman Fairclough dalam Berita “Ketua Harian PSI Ahmad Ali Minta Kader Jaga Image Jokowi dan Kaesang” Pada Kompas.Com

This study aims to uncover how language is used as an ideological instrument and a means of reproducing power in political reporting in the mass media. The focus of the study is directed at a critical discourse analysis of the news "PSI Daily Chairman Ahmad Ali Asks Cadres to Maintain the Image of Jokowi and Kaesang" published by Kompas.com, with the main question: how linguistic construction, news production and consumption practices, and socio-cultural contexts shape the meaning and ideology in the text. The method used is a qualitative approach through Norman Fairclough's three-dimensional framework—text analysis, discourse practices, and socio-cultural practices. The results of the study show that language in the text is used strategically to build a positive image of political figures and instill loyalty among party cadres. The study concludes that language functions not only as a means of communication, but also as a mechanism for reproducing power and political ideology in the public sphere .