The Impact of Snapchat Filters on Shaping Ideal Beauty Perception among Female University Student of Lahore

Social media has influenced beauty perception among young women. This study examines impact of Snapchat filters on ideal beauty among female university students, using social comparison theory as framework. Quantitative survey was design, collecting data from 238 students through questionnaire. Usage of filters showed negative relationship on beauty standards (r = −0.190, p = .004). Frequently usage of filters have strongly correlated with perception of ideal beauty (r = .709, p < .001) and to avoid posting unfiltered images on social media (r = .798, p < .001). Study highlighted the exposure of students toward Snapchat filters and explores their effects on body image and mental health. The study concludes that Snapchat filters have substantial impact on self-image and also highlight the importance of promoting critical media literacy and awareness of natural beauty standards.