Fostering Local Identity and data-Driven Digital Marketing in Gunungsari Tourism Village

Gunungsari Village, located in Batu City, Malang, holds significant tourism potential, including rose-picking and dairy farming attractions. However, promotional efforts and information dissemination remain suboptimal. This community service program focuses on strengthening local identity and implementing data literacy-based digital marketing. Activities include identifying key issues faced by the village, conducting community outreach, training local human resources on village potentials, and delivering digital marketing education grounded in data literacy. Pre- and post-test results show a significant improvement following the intervention, which involved introducing Gunungsari as a tourism village through a website and Instagram. Enhanced data literacy is expected to enable more effective digital promotion, helping the village's tourism potential reach a wider audience.