COMPETITIVE ADVANTAGES OF THE IT SECTOR IN UKRAINE IN THE CONTEXT OF WAR

The article provides a comprehensive study of the formation and implementation of competitive advantages of Ukraine's IT sector in conditions of full-scale war. The dynamics and structure of IT services exports are analyzed, revealing a steady trend toward growth in their share of total services exports and identifying Ukraine's key trading partners, in particular the United States and European Union countries. It is argued that the decisive competitive advantage of the IT sector in conditions of military instability is the availability of highly qualified human capital in sufficient quantities at a relatively lower level of remuneration compared to the leading countries of the world and the EU. The unique ability of the Ukrainian IT business to accelerate capitalization, high adaptability, and operational stability despite the constant impact of the destructive consequences of military aggression on the national economy has been identified. The role of enterprises in the industry in complying with international regulatory compliance standards in the field of information security has been outlined, and practical experience in implementing relevant technological and organizational solutions has been summarized.