Cultural heritage, religious tradition, and tourism potential: The Naqsyabandiyah Babussalam Muslim community in Langkat, Indonesia

This study aims to explore the cultural heritage and religious traditions of the Naqsyabandiyah Babussalam Muslim community in Langkat, North Sumatra, and examine its potential as a historical and religious tourism destination. The method used is a qualitative approach, with data collection techniques including literature review, field observations, and in-depth interviews with community leaders and members of the congregation. The results indicate that Babussalam holds significant historical value as a center for the spread of Islam and the congregation in East Sumatra since the 19th century. The Babussalam complex serves not only as a spiritual center but also as a space for social interaction and the preservation of religious traditions, including dhikr rituals, haul (annual commemoration of the death of a religious figure), and tarekat (Islamic recitation) recitations. These cultural and spiritual values position Babussalam as a unique religious heritage with a strong appeal for tourists interested in Islamic history, Sufism, and local wisdom. However, developing this area as a tourist destination requires strategies that are sensitive to the community's spirituality to avoid compromising its primary function as a place of worship. This study emphasizes the importance of integrating cultural heritage preservation and community-based tourism development to support social, cultural, and economic sustainability in Langkat, Indonesia.