Motivational and Activity-Based Programs for Training and Professional Development of Specialists in Management, Development and Transformation Support

Advanced companies face urgent challenges to ensure strategic sustainability and innovative development in an environment of uncertainty and increasing complexity. There is a transition from client-centricity to human-centricity and from human resource management to human and team potential development. In this regard, the training and professional development of management specialists with competencies in the design and implementation of projects and programs for the development/transformation of organizations is of particular relevance. The article is devoted to one of the key mechanisms for developing the potential of a person and teams – motivational and activity programs: their essence, goals and objectives, principles of organization, architecture, target results, approaches to monitoring development and evaluating achievements. The development of these programs is based on the author’s innovative methodology of human potential development. The architecture of the software includes three tracks: design and implementation of development / transformation (situation analysis, problematization, strategizing, design development, organizational design, prototyping and piloting, demonstration of results and evaluation of achievements, reflection, preparation for implementation); professional development (competence development, elimination of deficiencies, etc.), as well as support and support services (tracking, mutual learning and support, clubs and communities, etc.). The experience of implementing motivation and activity programs in higher education institutions is shown using the example of master’s degree and additional professional education programs. The testing of the programs has shown the effectiveness of an activitybased approach to the training and development of management specialists. The materials of the article may be useful to developers of educational programs seeking to fill them with modules of practical activity of students in the context of current vectors of economic development and strategic growth of organizations and regions.