Culture of Directorial Exploitations Reproducing the Author’s Image

The purpose of the article is to conduct a comprehensive analysis of the work of famous directors-theorists in order to identify the features of the reflection of the author’s image by artists who have achieved success in screen and theatrical activities. Research methodology. In developing the topic, a corpus of theoretical methods was used, such as: induction, deduction, identification, complex art historical and cultural analysis, synthesis. The use of these methods made it possible to thoroughly study the historical and cultural background and a significant factual basis of the problem under study and to outline the methods and forms of depicting the image by screen and stage means. The novelty of the study lies in the fact that the work proposes an original approach to studying the author’s image as a reflection in a performance, film or television film of the author’s personality, the manifestation of which is realised in the worldview model of the author-director, according to which everything presented in a screen or stage work is connected with the artist’s expression (according to their worldview) of an individual concept of the image of the world and man in it. Conclusions. The researcher proposes to consider the concept of “author’s image” based on the positions of philosophy and aesthetics, theory and practice of art, as well as in the context of literature and related types of art: stage, screen, music.