Digitalisation and Economic Growth: The Role of E-Commerce

This study aims to assess the effect of digitalisation on economic growth in ten countries representing the world’s largest e-commerce markets over the period 1997-2021. Using quantitative data and EViews software for econometric analysis, We seek to determine the effect of intensive Internet use, investment and integration of ICT in business strategies on gross domestic product growth. We analyse the impact of other key control variables such as unemployment, inflation and trade openness to better understand the complex interactions between digitalisation, the macroeconomic environment and economic performance. Our study has shown that e-commerce and digitalisation play an increasingly important role in stimulating economic growth. They enable businesses to expand their customer base, innovate more quickly and optimise their processes. They promote the emergence of new economic models and create new job opportunities, particularly in the technology and logistics sectors. These digital transformations are therefore powerful drivers of economic growth.