A Systematic Literature Review on the Impact of Generative AI in Digital Marketing: Advancements, Opportunities, and Challenges

Computers, materials & continua/Computers, materials & continua (Print) 2026 Open access

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Authors: Arifur Rahman, MD Azam Khan, Farhad Uddin Mahmud, Kanchon Kumar Bishnu, Md. Ashifur Rahman, M. F. Mridha, Md. Jakir Hossen
DOI: 10.32604/cmc.2026.071029
Cited by: 3

Abstract

Generative Artificial Intelligence (AI) is reshaping digital marketing by creating automated content, personalizing campaigns, and offering new ways to engage consumers. This systematic review examines research on generative ... | Find, read and cite all the research you need on Tech Science Press

Fields of Study & Subjects

AI in Service Interactions FinTech Crowdfunding Digital Finance Artificial Intelligence in Healthcare and Education

Publication details

Journal / source
Computers, materials & continua/Computers, materials & continua (Print)
Publisher
Tech Science Press
Volume
87
Issue
3
Pages
1–10
Publication date
1 January 2026
Language
EN