The Right and Wrong Way to Find a Franchise

This structured framework helps you narrow thousands of options to a short list-by balancing personal fit, economics, industry trajectory, and franchisor quality.If you want to become a franchisee, your first step is to choose a franchise brand and then buy a unit-a daunting task given the thousands of franchise opportunities to choose from.[1] But, where do you start?What's important to look at, and what is just noise?To help you with that, we have a framework that narrows down your choices from thousands of opportunities to a half-dozen or so that make sense for you.But first, let's review a few common alternative ways of finding a franchise -including some that you shouldn't pursue.