STRATEGIC DIRECTIONS FOR IMPROVING THE MECHANISM OF MANAGING THE ECONOMIC SECURITY OF ENTREPRENEURSHIP IN THE CONTEXT OF INCREASING DIGITALIZATION OF SOCIO-ECONOMIC PROCESSES

Formulation of the problem. In the context of dynamic digitalization and increasing geopolitical threats, the issue of economic security of entrepreneurship becomes particularly acute. Modern enterprises face a complex of new risks where traditional protection methods no longer provide the necessary effectiveness. There is an urgent need to revise security management approaches to ensure the flexibility and adaptability of the business to the rapidly changing conditions of the digital economy and the state of war. The purpose of the article is to substantiate the theoretical and methodological foundations and develop strategic directions for improving the mechanism of economic security management of entrepreneurship in the context of dynamic digitalization and increasing geopolitical threats. The object of the research is the system of economic security management of business entities under digital transformations. The methods used in the study include general scientific methods: analysis and synthesis (for studying the theoretical basis and identifying digital risks), systems approach (for forming an ecosystem vision of security), methods of generalization (for systematizing protection technologies), and comparison. The main hypothesis of the research is the assumption that the integration of innovative digital tools into the management strategy and the development of digital competencies of the personnel are key factors in ensuring the enterprise's resilience against modern hybrid threats. Presenting of the main material. The article analyzes the impact of digitalization on the architecture of enterprise economic security. Key digital risks and wartime challenges are identified. The possibilities of using modern technologies, particularly blockchain and data analytics, to protect business processes are considered. The importance of forming a digital security culture and implementing proactive risk management methods is substantiated. Strategic directions are proposed, covering both technological and organizational aspects of protection. Originality and practical significance of the research lie in the development of strategic directions for improving the security management mechanism, which allow forming an adaptive protection system. The approaches proposed by the authors of the article can be used by enterprise managers to increase business resilience and gain competitive advantages in the digital environment. Conclusions and prospects for further research: the main digital threats to the economic security of the enterprise are identified, and it is proven that reliable protection is guaranteed by the integration of modern technologies (blockchain, artificial intelligence) into the management system. It is established that digital tools allow risks to be detected even before they occur (predictive approach). The implementation of the proposed measures will allow enterprises not only to adapt to challenges but also to develop effectively. Further research should be directed to studying the tools for evaluating the effectiveness of digital security.