Research on the Young-oriented Application of Intangible Cultural Heritage in Urban Public Spaces: A Case Study of Nantong Riverside Park

Intangible cultural heritage is an important part of Chinese traditional culture, carrying the memories and cultures of different ethnic groups. However, in the process of rapid urbanization, intangible cultural heritage is facing real challenges such as the loss of inheritors and the disappearance of skills. And data shows that the market size of intangible cultural heritage will exceed 100 billion yuan in 2025, and young people will become the main consumers. Based on the core proposition of "youthification of intangible cultural heritage", combined with the current consumption data trends, this article explores how intangible cultural heritage can be applied in urban public spaces in a youth-oriented manner, and takes the Binjiang Park in Nantong City, Jiangsu Province as a specific case, proposing a systematic design plan for "intangible cultural heritage ecological corridor", aiming to provide replicable paths for the revitalization of intangible cultural heritage for other cities.