Visual Identity of Maple's Beauty Clinic as a Promotional Media

The beauty industry in Indonesia continues to grow along with the increasing public awareness of the importance of self-care. The Maple’s Beauty is a beauty clinic that offers modern services supported by professional staff. This study aims to design a visual identity element in the form of a logo implemented on poster media. The design process was carried out using the Design Thinking approach, which consists of five main stages: empathize, define, ideate, prototype, and test. In the ideate stage, the matrix method was applied, which was developed from several keywords such as elegant, feminine, and maple leaf as the basis for developing the logo’s visual concept. In the poster design process, the AIDAS (Attention, Interest, Desire, Action, Satisfaction) approach was applied to ensure the design process ran systematically and that the visual message was delivered effectively.