VALUE-BASED EVIDENCES TO FACE THE NEW CHALLENGES OF HEALTH PROMOTION IN A SUSTAINABLE HEALTHCARE SYSTEM

Thirty years ago, starting from a new awareness of the limits of biomedical power and healthcare services to solve all population' health problems, the Ottawa Conference coined a New Public Health by defining Health Promotion (HP) as "the process of enabling people to increase control over and to improve their health and well-being". Since then and over the next 30 years, several programs have been developed all over the world to translate HP concepts into practical actions many health successe: have been achieved as well. Nowadays, even if the global health contexti strongly changed, the original principles of HP still provide a solid ground for action, being the community engagement and empowerment of women and men still at the heart of any health strategy, in a shared responsibility of all society's sectors approach. However, since now HP promotion efforts have been directed toward priority health problems in a issue- settings-based approach, but in a sustainable and ethical prospective this will be not enough now: a deeper attention on effectiveness is request and an evidence- and value-based HP approach is needed support the Public Health community and the policy-making, including the new challenges related to Public Health Genomics.