MANAGEMENT TRANSFORMATION IN THE CONTEXT OF EUROPEAN INTEGRATION: ENGLISH-MEDIUM INSTRUCTION FOR ADAPTATION, FLEXIBILITY, AND RESILIENCE

зовнішньоекономічної діяльності.Introduction.The growing use of English-Medium Instruction (EMI) in management education reflects not a linguistic shift but a structural transformation of how managerial knowledge is produced, transmitted, and operationalized within higher education.In management-oriented programs, English increasingly functions as a working language of professional activity, embedded in internationally standardized business processes, regulatory frameworks, and disciplinary communication.Consequently, EMI in this context cannot be reduced to language acquisition alone; it represents a functional mode of organizing learning activities across core management disciplines.Management education is inherently discipline-specific, combining analytical models, professional terminology, standardized documentation, and decision-making procedures that are globally articulated in English.Disciplines such as branding and brand management, logistics and supply chain management, project management, IT management, innovation management, and foreign economic activity rely on authentic engagement with international frameworks, global market data, and professional guidelines.Within these domains, EMI