СТРУКТУРНО-ЕКОНОМІЧНІ ХАРАКТЕРИСТИКИ ПІДПРИЄМСТВ РІЗНИХ РОЗМІРІВ У КОНТЕКСТІ ФОРМУВАННЯ ТА УПРОВАДЖЕННЯ ЦИФРОВИХ СТРАТЕГІЙ В УКРАЇНІ

The relevance of studying the structural and economic characteristics of enterprises of different sizes in the context of the formation and implementation of digital strategies is driven by profound transformations in the modern economy, accompanied by accelerated digitalization, changes in value creation models, and the growing role of intangible assets. Enterprises in Ukraine operate in an environment traditional factors of competitiveness are increasingly complemented by digital technologies, data, and innovative managerial solutions. Under these conditions, strategic management requires rethinking, while digital strategy is transforming into a key instrument for ensuring adaptability, efficiency, and the long-term development of enterprises regardless of their scale of activity.The paper highlights the theoretical and practical foundations for the formation of enterprise digital strategies within the system of strategic management, taking into account structural differences between large, medium-sized, small, and micro-enterprises. Emphasis is placed on the fact that a digital strategy cannot be considered a universal solution, since its content, depth, and toolkit depend on resource potential, organizational structure, the level of managerial maturity, and the market position of an enterprise.The methodological framework of the study is based on systemic and structural approaches, methods of analysis and synthesis, comparative analysis, and statistical methods. The information base includes official statistical data on the number of enterprises, employment, and volumes of sold products in Ukraine for 2015–2023, as well as scholarly works by domestic researchers in the fields of strategic management and the digital economy.It is demonstrated that, under conditions of declining employment, an increase in the volume of sold products is observed, indicating higher productivity and changes in organizational and technological models of operation. Such trends form objective prerequisites for intensifying the implementation of digital strategies as instruments for resource optimization, improving management efficiency, and strengthening the competitive positions of enterprises. The scientific novelty of the study lies in substantiating the need for a differentiated approach to the formation of digital strategies, taking into account the structural and economic characteristics of enterprises of different sizes. The practical significance of the obtained results consists in the possibility of their application in developing enterprise digital strategies, improving strategic management systems, and shaping public policy aimed at stimulating the digital transformation of business in Ukraine.