MARKETING APPROACHES TO THE RISK-ORIENTED MANAGEMENT OF THE INTEGRATED COMMUNICATION POLICY FOR A TOURISM COMPANY

Efektyvna ekonomika 2026 Open access

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Authors: Olga Polous, Inna Mykhalchenko, M. Khramtsova

DOI: 10.32702/2307-2105.2026.2.59

Cited by: 0

References: 13

Fields of Study & Subjects

Marketing and Advertising Strategies Diverse Aspects of Tourism Research Corporate Identity and Reputation

References 13