Mental Health Care as a Specific Tourism Product

The concept of wellness is traditionally understood within a holistic, multidisciplinary framework (Hettler, Dunn), where the psychological and mental components are key to achieving maximum potential. Despite this theoretical consensus, in practice, wellness on the Czech market, and especially in the accommodation sector, is predominantly reduced to the physical dimension (swimming pools, saunas, massages). This article aims to explore the discrepancy between the theoretical holistic concept of wellness and the practical services offered in the Czech Republic and to identify gaps in the mental health care segment. The methodology combines systematic literature research with an analysis of the content of the websites of 50 selected luxury accommodation facilities (N=50) in the Czech Republic and an exploratory qualitative survey of demand (structured interviews with clients). The results show that the vast majority (92%) of the facilities surveyed offer only one-dimensional, physically focused services, while comprehensive mental health care packages (including retreats, meditation, and yoga with an instructor) are offered by only 8% (4 facilities). The results also show that although client demand is primarily directed towards traditional services (swimming pool, sauna), respondents actively express interest in expanding the offer to include relaxation and meditation exercises as a counterbalance to a stressful lifestyle. Based on data triangulation, the article confirms a significant gap in the offer of holistic wellness stays (retreats) on the Czech market. It formulates recommendations for tourism entities that want to take advantage of the growing trend of mental health care.