Subliminal Effects of Music in the Shopping Environment an Empirical Analysis of Consumer Preferences and Behavior

Music is a significant component of the shopping environment that can affect consumer behavior on both conscious and subconscious levels. The objective of this study is to examine the correlation between musical stimuli and consumer experience in retail food stores. An online questionnaire survey from various age groups and locations in Slovakia forms the foundation of the research. Two hypotheses were developed based on the existing data. The first looks at how the level of the music and how sensitive a person is to noise affect how likely they are to leave the business early. The second one looks at how the chosen and perceived tempo of music match up and how it affects how much fun shopping is and how annoyed people are. The investigation included regression models that accounted for sociodemographic characteristics, including generation, settlement size, and cultural practices. The anticipated outcomes suggest that consumers with heightened noise sensitivity are more inclined to exit a store when the music volume is excessive. It is also thought that when the preferred and actual tempo of the music are the same, it makes the shopping experience seem better and less irritating. The study enhances comprehension of the effects of auditory stimulation in a retail context and facilitates practical recommendations in sensory marketing, while also addressing subliminality and consumer variability.