SERVQUAL Outpatient Service Quality and Patient Satisfaction: Policy Implications at Puskesmas Kabanjahe

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Authors: Inayyah Nur Fitry Sirajuddin, Nurul Fajriah Istiqamah, Sarifah Dwi Islamiati, H. Chaerul Rachman
Cited by: 1

Abstract

Patient satisfaction is a crucial indicator of healthcare service quality. Puskesmas Kabanjahe, serving 64,890 residents across 10 villages, requires comprehensive evaluation of outpatient service quality to inform policy improvements and achieve the mandated 95% satisfaction threshold. This study evaluated the relationship between SERVQUAL dimensions (reliability, responsiveness, assurance, empathy, and tangibles) and patient satisfaction at Puskesmas Kabanjahe to provide evidence-based policy recommendations. A cross-sectional study was conducted from April to August 2025 involving 237 outpatient visitors selected through accidental sampling. Data were collected using structured SERVQUAL questionnaires on a five-point Likert scale and analyzed using Spearman rank correlation. All five SERVQUAL dimensions demonstrated statistically significant relationships with patient satisfaction (p

Fields of Study & Subjects

Patient Satisfaction in Healthcare Customer Service Quality and Loyalty Primary Care and Health Outcomes

Publication details

Journal / source
Tropical Public Health Journal
Publisher
Universitas Sumatera Utara
Volume
6
Issue
1
Pages
1–10
Publication date
31 March 2026