SOCIAL MANAGEMENT TOOLS IN THE SYSTEM OF HUMAN RESOURCES AND INNOVATIVE DEVELOPMENT IN CHINESE ENTERPRISES

Today, the process of economic globalization is accelerating, and the market competition is increasingly fierce; enterprises must continue to innovate and develop. On the one hand, innovation can bring about new business opportunities. Enterprises can explore new markets through innovation and meet the new needs of consumers. On the other hand, innovation can enhance the competitiveness of enterprises. In the highly competitive market, enterprises can only constantly innovate, improve the technical level and product quality, reduce costs, and improve production efficiency to enhance their competitiveness. An important means to achieve the highest work efficiency is to replace experience management with scientific and standardized management methods. The top-down and bottom-up two-way communication mechanism not only enhances the sense of belonging and responsibility of employees, but also virtually improves the cohesion and combat effectiveness of the team, and greatly improves the internal work efficiency and management efficiency of the company.