Kemasan Makanan Ringan “Mbok Biuk” Sebagai Media Promosi

This study aims to address the issues of weak visual appeal and ineffective packaging of Mbok Biuk’s snack products in Malang City, particularly regarding the suboptimal application of graphic design principles, inappropriate packaging materials, and the lack of visual differentiation among product variants. A qualitative method was employed through observation, interviews with the business owner, and literature studies to identify brand needs and audience characteristics. The design process utilized Adobe Illustrator to develop three layers of packaging that enhance visual identity through illustrations, color systems, typography, and consistent logo usage. The results indicate a significant improvement in visual attractiveness and promotional function, with 85.04% of respondents stating that the new packaging is more appealing, informative, and helps distinguish product variants. Additionally, the packaging is considered more practical and strengthens brand image, thereby improving product competitiveness.