Analysis of UIKA Bogor Students' Consumer Behavior towards Imported Products and Local Products in Daily Needs

The shopping behavior of UIKA Bogor students regarding imported and local goods is a key element in understanding their daily needs. This study aims to analyze various factors that influence students’ choices between the two categories of products, including price, quality, trends, and accessibility. The research employs a descriptive quantitative method using a survey approach involving 50 students from several faculties. By applying this method, the study finds that students’ consumption decisions are influenced by culture, social context, personal economic conditions, and psychological perceptions of product value and quality. The results show that some students tend to prefer imported goods due to perceived quality and global trends, while others favor local products because of their lower prices and easier accessibility. These findings emphasize that students’ shopping preferences are shaped not only by economic factors but also by lifestyle and value perceptions toward products.