The value and life of products and services based on culture, knowledge, and technology
Abstract
Success in business management, particularly in a globalized environment, depends to a large extent on a comprehensive understanding of the relationship between the philosophy of life, the business idea, strategic planning, and the business plan, in close connection with culture, knowledge, and technology. This interrelationship constitutes an essential framework of reference for business decision-making aimed at creating sustainable value.
Fields of Study & Subjects
Cultural and Communication Design Research
Appreciative Inquiry and Organizational Change
Service and Product Innovation
Publication details
- Journal / source
- Mercados y Negocios
- Volume
- 27
- Issue
- 57
- Pages
- 143–154
- Publication date
- 1 January 2026
- Language
- EN