Exploring VFR Travel Intentions during COVID-19: Insights for Resiliency Planning

This research note offers empirical insights regarding the resiliency of visiting friends and relatives (VFR) travel during a crisis. Using data collected during the COVID-19 pandemic from 9,537 U.S. residents, this study finds that VFR trips were associated with higher travel intentions and lower cancellation rates than Leisure/Vacation trips. These patterns were particularly pronounced among more risk-averse travellers, as segmented using Plog’s (1974) model of tourist types. These findings suggest that VFR represents a relatively stable form of visitor demand during disruptions, reinforcing its relevance in destination resiliency planning. The results highlight the value of further research into how residents, as hosts, can contribute to recovery strategies in future crises.