Cyber Resilience of an Enterprise as a Strategic Factor in the Formation of Competitive Potential in Conditions of Market Instability

The article examines the cyber resilience of industrial enterprises as a strategic factor in the formation of competitive potential in conditions of market instability and digital transformation. It is substantiated that the rapid introduction of digital technologies – the industrial Internet of Things, smart production systems, artificial intelligence, blockchain and biometric authentication creates new opportunities for increasing the efficiency of business processes, but at the same time is accompanied by an increase in cyber risks that threaten the economic security of enterprises. It is determined that cyber resilience encompasses technical, organizational and behavioral components that, in interaction, ensure the ability of an enterprise to counteract cyber incidents, maintain business continuity and quickly restore critical functions. An organizational and economic mechanism for ensuring cyber resilience is proposed, which encompasses technical, managerial and behavioral tools. A model for the formation of cyber resilience of an enterprise has been developed and its relationship with competitive potential has been determined. It is proved that that cyber resilience is not only an element of digital security, but also a strategic resource that ensures adaptability, innovativeness and long-term competitive advantages of an enterprise in conditions of market turbulence. It has been shown that a high level of cyber resilience directly correlates with the growth of the competitive potential of an enterprise, in particular through increased operational stability, innovativeness, financial stability and reputational capital. The practical implementation of the proposed solutions can be carried out at different levels – from the implementation of comprehensive cyber protection systems within individual companies to the development of industry standards and the creation of joint monitoring and response centers for cyber incidents. This forms the basis for the long-term development of the industry and ensuring its competitiveness in the face of growing risks of the digital age.