Tourism as a Catalyst for Economic Diversification in Saudi Arabia: Vision 2030 and Beyond

Saudi Arabia’s Vision 2030 reform program positions tourism as a cornerstone for economic diversification, aiming to reduce reliance on oil revenues and foster a knowledge-based economy. This paper critically examines the evolution of Saudi Arabia’s tourism sector under Vision 2030, analyzing its economic, social, and cultural impacts while identifying key challenges and opportunities. Drawing on secondary data from the Saudi Ministry of Tourism, OECD, UNWTO, and World Bank, the study reviews flagship projects such as NEOM, the Red Sea Project, and Diriyah Gate. It also explores the role of technology, sustainability, and global partnerships in shaping the sector’s future. The paper concludes with a comprehensive policy framework and actionable recommendations to ensure sustainable, inclusive, and competitive tourism growth by 2030.