STRATEGIC ROLES OF MAQASID SHARIAH IN DIGITAL ADOPTION BY B40 MUSLIM ENTREPRENEURS: A QUALITATIVE INQUIRY

This study examines the experts’ insights into Maqasid-based strategic plans designed to address the challenges of digital adoption among B40 Muslim entrepreneurs. B40 businesses contribute up to 35% of Malaysia’s GDP and provide 70% of jobs in the national economy. Despite this significant contribution, there remains a persistent gap in digital adoption among B40 Muslim entrepreneurs, necessitating urgent interventions, particularly in the post-COVID-19 era, where entrepreneurs worldwide are transitioning from offline to online platforms. The study explores how Maqasid Shariah, which emphasizes the preservation of faith, life, intellect, progeny, and wealth, can guide ethical and inclusive digital transformation. Focus group discussions (FGD) were conducted with experts in entrepreneurship, digital tools, Islamic finance, and Maqasid Shariah, using qualitative methods. By focusing on Muslim entrepreneurs, the research provides valuable insights into how cultural and religious factors shape digital strategies, thereby enhancing empowerment and success. The FGD sessions investigate how Maqasid Shariah principles can inform the ethical and inclusive adoption of digital technologies. NVivo 15 software was employed to analyze frequency terms and consensus matrices among the informants. The findings offer strategic insights and policy recommendations to strengthen digital inclusion, economic resilience, and well-being for B40 Muslim entrepreneurs, while respecting their religious and cultural values. This approach may also serve as a model for other Muslim communities seeking to align digitalization with Islamic principles.