TRANSFORMATION OF THE SYSTEM OF SUSTAINABLE DEVELOPMENT OF PRODUCTION AND SALES OF AGRICULTURAL PRODUCTS IN THE MODERN SYSTEM OF ECONOMIC RELATION

In modern business conditions, it becomes obvious that the existing systems of production and sale of products do not cope with the challenges that arise during the development of the processes of transformation of the market mechanism, which is undergoing deep transformational changes. It should be noted that transformational changes also apply to the domestic market, where in the production, distribution, exchange and consumption there are multidirectional vectors of expression of interests of each of the participants in the market mechanism. The state is in a constant choice between optimizing the interests of all market participants. This situation is a constant companion of any production process in the agro-industrial complex, because due to the specifics of the agro-industrial sector, it is impossible to influence both the demand and the supply of commercial products in a short time. In the presence of a wide export potential, one can count on the fact that the interests of the overwhelming number of participants in the agro-industrial market will be respected, and, therefore, such a system of relations in itself represents a more harmonious and complete mechanism. Only by obtaining positive final results from the process of activity of the agro-industrial sector can we justify both the behavioral model in domestic markets and the system of relations with external partners, which will allow satisfying the interests of all interested participants of the market mechanism of activity of the agro-industrial sector, both at the micro and macro levels of economic development.