Farmers’ buying behaviour and dealers’ perception about the use of pesticides and fertilizers in Selected Districts of North Gujarat

The Indian agrochemicals market demonstrated significant expansion, achieving a value of nearly USD 6.51 billion in 2023, and is anticipated to grow at a Compound Annual Growth Rate (CAGR) of 8.5 per cent from 2024 to 2032, nearing USD 13.61 billion by 2032. Regarding global pesticide exports, India ranked 2nd with a value of 5.5 billion US$. Additionally, the consumption of chemical pesticides in India exhibited a gradual incline from 2018-19 to 2021-22, rising from 59,670 metric tons (MT) to 63,284 MT. The consumption of fertilizers in India also displayed an upward trajectory from 2017-18 to 2020-21, rising steadily from 515 LMT to 629 LMT. This study comprehensively examines the purchasing behaviour of farmers regarding pesticides and fertilizers, alongside dealers' perspectives in stocking and selling these agricultural inputs. Key findings indicated a predominant reliance on agri-input stores for purchases, with effectiveness and retailer suggestions significantly influencing buying decisions. While concerns regarding health hazards and high prices were paramount, online purchasing remains limited due to quality assurance and a lack of digital literacy. Dealers face challenges including competition and credit demands, underscoring the complex dynamics within the agricultural input market.