Analysis of marketing behaviour of tomato growers in Chickkamagaluru District, Karnataka

International Journal of Agriculture Extension and Social Development 2026 Open access

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Authors: Krishnamurthy AT, Dr. Prashantha GM, Suchithra Kumari Mh
DOI: 10.33545/26180723.2026.v9.i1h.2975
Cited by: 0

Abstract

The present study was undertaken with the objective of analysis of marketing behaviour in among the tomato growers in Chikmagaluru district of Karnataka during 2024-25, with the sample size of 120 respondents. The findings of the revealed that, 81.66 per cent of respondents sell their produce to APMC. Majority (89.17%) of the respondents sell their produce through indirect market. Immediate cash payment (80.33%) agency is very near to one (78.33%) were the major reasons expressed majority of respondents for sale of tomato at particular agency.

Fields of Study & Subjects

Agricultural Economics and Practices Agriculture and Agroindustry Studies Economics of Agriculture and Food Markets

Publication details

Journal / source
International Journal of Agriculture Extension and Social Development
Volume
9
Issue
1
Pages
565–570
Publication date
1 January 2026