A study on marketing strategy and organizational management practices in KVS detergents

This study examines the marketing strategies and organizational management practices of K.V.S. Detergents, a regional detergent manufacturer based in Palakkad, Kerala. Using a mixed-methods approach (survey of distributors/retailers/customers + in-depth interviews with management and employees), the study evaluates how product, price, place, promotion, and organizational processes (structure, HRM, decision-making, quality control) influence market performance. Findings will inform recommendations for strengthening brand positioning, distribution efficiency, and internal management to scale market share in Kerala and nearby states. The study also identifies operational bottlenecks and suggests practical interventions for improved competitiveness.